Amazon Ads “Publisher of the Year” hattrick at the MMA SMARTIES Awards 2024 in India
November 01, 2024 | By Shaunakraj Deshpande, Marketing Manager
For the third consecutive year, MMA Global India has named Amazon Ads the “Publisher of the Year” at the SMARTIES Awards in India for 2024. The annual awards honor leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing, with a focus on highlighting outstanding innovation and creativity resulting in significant business impact.
Amazon Ads also won 11 other awards across nine categories, including:
- Product and / or Service Launch
- Customer (CX) / User Experience (UX) & Design
- Programmatic
- Connected TV
- Innovative Use of AI in Advertising
- AI-Driven Creative Excellence
- Creator / Influencer / Celebrity Marketing
- Customer Journey Marketing - Lead Generation / CRM
- Integrated Ecommerce Innovation & Live Streaming
This industry recognition reflects how Amazon Ads has helped brands connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match their advertising objectives—from driving brand awareness to consideration and purchase, and serve them with research and thought-leadership. Brand building for digital first brands is one such thought-paper launched by Amazon Ads which highlights the journey of digital first brands and the importance of brand building.
We are delighted to receive the MMA SMARTIES India ‘Publisher of the Year’ award for the third year in a row and are honoured to be recognized by the digital marketing community. True innovation stems from understanding of customer needs and a relentless drive to push boundaries and evolve. We strive to offer meaningful innovations and new ad solutions that can benefit our customers
— Girish Prabhu, head of Amazon Ads India