Technology and services
Technology solutions and flexible insights-driven tools to help grow your business
Our suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond. Publishers can leverage our suite of cloud-based services to build and optimize their digital media business, bringing buyers and sellers closer together.
Featured solutions
Amazon DSP
Programmatically buy ads to reach new and existing audiences on and off Amazon. Use exclusive insights and shopping signals to connect with the most relevant audiences.
Amazon Ad Server
Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens.
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, with which advertisers can easily perform custom analytics and build custom audiences using pseudonymized Amazon Ads signals and their own inputs to plan, activate, measure, and optimize cross-media ad investments.
Amazon Ads API
Automate, scale, and optimize your advertising from campaign management and performance data to reporting. Our API enables users to develop flexible solutions to meet your needs and goals, and to integrate more deeply with Amazon Ads.
Managed service
Our managed-service option is designed for advertisers who want access to Amazon DSP with consultative resources or for those with limited programmatic advertising experience. Budget minimums apply. Contact an Amazon Ads account executive for more information.
Amazon Publisher Services
Amazon Publisher Services (APS) is a suite of cloud services for publishers to build, monetize, and grow their digital media businesses. APS helps publishers unlock unique and unified demand across their apps and sites, as well as easily connect with ad tech services.
FAQs
Advertising technology, also known as ad tech, is used to buy, manage, and measure digital advertising. The term describes the tools and software that advertisers use to reach audiences to deliver and measure digital advertising campaigns. Common ad tech tools, such as demand-side platforms, are technologies that enable advertisers to buy impressions and select audiences across many publisher sites.
Marketing technology, also known as martech, describes the software that marketers use to optimize their marketing efforts and achieve their objectives. It leverages technology to plan, execute, and measure campaigns and other marketing tactics.