Technology and services

Programmatically buy ads to reach new and existing audiences on and off Amazon. Use exclusive insights and shopping signals to connect with the most relevant audiences.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, with which advertisers can easily perform custom analytics and build custom audiences using pseudonymized Amazon Ads signals and their own inputs to plan, activate, measure, and optimize cross-media ad investments.

Automate, scale, and optimize your advertising from campaign management and performance data to reporting. Our API enables users to develop flexible solutions to meet your needs and goals, and to integrate more deeply with Amazon Ads.

Our managed-service option is designed for advertisers who want access to Amazon DSP with consultative resources or for those with limited programmatic advertising experience. Budget minimums apply. Contact an Amazon Ads account executive for more information.

Amazon Publisher Services (APS) is a suite of cloud services for publishers to build, monetize, and grow their digital media businesses. APS helps publishers unlock unique and unified demand across their apps and sites, as well as easily connect with ad tech services.

With Amazon Publisher Cloud (APC), brands can activate more efficient and impactful campaigns, powered by exclusive signal collaboration between leading publishers and Amazon Ads.

Amazon Retail Ad Service (beta) is purpose-built ad tech to help retailers place engaging ads on their sites, connect shoppers with relevant brands, and grow ad revenue.

New product campaigns help accelerate your product launch in just 90 days with optimized full-funnel media plans. Connect with shoppers, drive discovery, and generate sales during the critical launch phase.