Standard Media

Amazon sites support the most popular and effective standard ad units.

Ad Placement Creative Dimensions Max. File Weight File Format
Home Page 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Detail Page 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
MP3 Detail Page ATF 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Read All Reviews 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Thank You Page 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Search Skyscraper 160 x 600 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Thank You Page 300 x 600 px 200 kb HTML, 50 kb static HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Select a Payment Method Page 180 x 150 px 15 kb JPG, GIF, PNG

Medium Rectangle

Medium Rectangle on the Amazon home page, 300x250

Medium Rectangle on the Amazon home page, 300x250

Dimensions & File Weight

300x250 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png)
50kb max. (FR, IT, ES, JP)

Description

From the homepage to customer reviews, above the fold or below - the medium rectangle is a frequently appearing and versatile unit.

Locale Support

US, CA, UK, DE, FR, IT, ES, JP, IN. MP3 Detail Page ATF (US only).

Serving

Site Served and 3rd Party (IFRAME only over https:)

Wide skyscraper

Wide Skyscraper on an Amazon search page, 160x600

Wide Skyscraper on an Amazon search page, 160x600

Dimensions & File Weight

160x600 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png) 50kb max. (FR, IT, ES, JP)

Description

Reach customers while they’re actively engaged in a product search with the wide skyscraper unit on search results.

Locale Support

US, CA, UK, DE, FR, IT, ES, JP, IN

Serving

3rd Party (IFRAME only over https:)

Half page

Half Page ad on an Amazon thank you page, 300x600

Half Page ad on an Amazon thank you page, 300x600

Dimensions & File Weight

300x600 pixels, 200kb max. HTML or 50kb static (.jpg, .gif, .png)

Description

One of the largest advertising placements on our site, the half-page ad on the thank you page gives you a large canvas to showcase your brand or product.

Locale Support

US, UK, DE, JP

Serving

3rd Party (IFRAME only over https:)

Payment selection ad unit

Payment selection ad on the manage your payment methods page, 180x150

Payment selection ad on the manage your payment methods page, 180x150

Dimensions & File Weight

180x150 pixels, 15kb max. static only (.jpg, .gif, .png)

Description

A unique opportunity for payment providers to serve messaging as the customer reaches into his/her ‘wallet’ as he/she prepares for checkout.

Locale Support

US, UK, FR, JP

Serving

Site served