Standard Media

Amazon sites support the most popular and effective standard ad units.

Ad Placement	Creative Dimensions	Max. File Weight	File Format
Home Page	300 x 250 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Detail Page	300 x 250 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
MP3 Detail Page ATF	300 x 250 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Read All Reviews	300 x 250 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Thank You Page	300 x 250 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Search Skyscraper	160 x 600 px	200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Thank You Page	300 x 600 px	200 kb HTML, 50 kb static	HTML, JPG, GIF, PNG (Third-party HTML guidelines)
Select a Payment Method Page	180 x 150 px	15 kb	JPG, GIF, PNG

Medium Rectangle

Medium Rectangle on the Amazon home page, 300x250

Dimensions & File Weight

300x250 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png)
50kb max. (FR, IT, ES, JP)

Description

From the homepage to customer reviews, above the fold or below - the medium rectangle is a frequently appearing and versatile unit.

Locale Support

US, MX, CA, UK, DE, FR, IT, ES, JP, IN. MP3 Detail Page ATF (US only).

Serving

Site Served and 3rd Party (IFRAME only over https:)

Wide skyscraper

Wide Skyscraper on an Amazon search page, 160x600

Dimensions & File Weight

160x600 pixels, 200kb max. HTML or 40kb static (.jpg, .gif, .png) 50kb max. (FR, IT, ES, JP)

Description

Reach customers while they’re actively engaged in a product search with the wide skyscraper unit on search results.

Locale Support

US, MX, CA, UK, DE, FR, IT, ES, JP, IN

Serving

3rd Party (IFRAME only over https:)

Half page

Half Page ad on an Amazon thank you page, 300x600

Dimensions & File Weight

300x600 pixels, 200kb max. HTML or 50kb static (.jpg, .gif, .png)

Description

One of the largest advertising placements on our site, the half-page ad on the thank you page gives you a large canvas to showcase your brand or product.