Amazon Mobile Shopping

Amazon’s Shopping Apps and the mobile version of Amazon.com include banner ad placements located on the home page, detail pages, thank you page, search page, and deals page.

Ad Placement Creative Dimensions* Max. File Weight File Format
Home Page - Smartphones 640 x 100 px 20 kb JPG / PNG-8
Home Page - Smartphones 600 x 500 px 40 kb JPG / PNG-8
Deals Page - Smartphones 640 x 100 px 20 kb JPG / PNG-8
Detail Page - Smartphones 1242 x 375 px 100 kb JPG / PNG-8
Search Results Page - Smartphones 1242 x 375 px 100 kb JPG / PNG-8
Thank You Page - Smartphones 640 x 100 px 20 kb JPG / PNG-8
Home Page - Tablet Shopping Apps 600 x 500 px 40 kb JPG / PNG-8
Deals Page - Tablet Shopping Apps 1940 x 180 px 60 kb JPG / PNG-8
Detail Page - Tablet Shopping Apps 1940 x 500 px 200 kb JPG / PNG-8
Search Results Page - Tablet Shopping Apps 1940 x 180 px 60 kb JPG / PNG-8
Thank You Page - Tablet Shopping Apps 1940 x 180 px 60 kb JPG / PNG-8
Bottom of Detail Page - Smartphones & Tablets 2560 x 2560 px 2 MB JPG / PNG-8

* Amazon mobile banner ads are created at 2X resolution or higher to provide image clarity on devices with high-resolution screens.

Mobile Creative Guidelines

  • Given that the Amazon Home Page is a key vehicle for Amazon’s global brand message, our Home Page creative policies are more restrictive to ensure the highest quality customer experience for the broadest possible audience.
  • The advertiser’s logo or name must be included in mobile banner ads, and a headline or copy message is also recommended for most ads.
  • All text in banner ads must be legible on supported mobile devices. Unreadable advertisements will be rejected.
  • Remove any unnecessary text. Legal or disclaimer text is restricted to one line in smartphone banners and two lines in tablet banners.
  • If a banner’s background includes a photo, pattern, or text, it should be simple, understated, and not distracting.
  • All mobile banners require straight corners; rounded corners are not allowed.
  • Animated ad creative is prohibited from Amazon Mobile Shopping placements.

Mobile Calls to Action

  • We do not accept mobile banners containing calls to action such as “Tap to _____” or “Click to _____.” Allowed CTA messages include “Shop now,” “Learn more,” and “See details.”
  • Banner ads that link to a page containing a video should include a “Play video,” “Watch video,” or equivalent CTA message (indicating video playback).
  • Using a button as a CTA is strongly discouraged, except in eCommerce ads (for example, mobile Add to Cart banners designed by Amazon which include the CTA “Add to Cart”) and Encore ads. Buttons must be approved by Amazon and cannot overpower the rest of the banner in size or typography.
  • Text CTAs cannot be underlined.

Home Page – Smartphones

Mobile Web Home Page 640 x 100 px

Mobile Web Home Page
640 x 100 px

Dimensions & File Weight

640 x 100 pixels, maximum size of 20kb (.jpg or .png)

This image will be resized to fit the mobile version of Amazon’s home page on the mobile website, iPhone shopping app, and Android shopping app.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 1px border around the banner.
  • Font size cannot be smaller than 16pt, except for legal or disclaimer text which can be 13pt.

Home Page – Smartphones

iPhone Shopping App Home Page 600 x 500 px

iPhone Shopping App Home Page
600 x 500 px

Dimensions & File Weight

600 x 500 pixels, maximum size of 40kb (.jpg or .png)

This image will be resized to fit the Amazon home page on smartphones.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be larger than 50pt. Font size cannot be smaller than 32pt, except for legal or disclaimer text which can be 26pt.
  • Vivid, highly saturated colors (sampled below) are not permitted as full-bleed ad background colors in our most prominent ad placements. This applies to 100% edge to edge single background colors, without gradients or patterns. In this placement, vivid colors can only be used as accent or highlight colors. Black and dark background colors are permitted.

Examples of vivid, highly saturated colors

Deals Page – Smartphones

Mobile Web Deals Page 640 x 100 px

Mobile Web Deals Page
640 x 100 px

Dimensions & File Weight

640 x 100 pixels, maximum size of 20kb (.jpg or .png)

This image will be resized to fit the Amazon Deals page on the mobile website, iPhone shopping app, and Android shopping app.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 1px border around the banner.
  • Font size cannot be smaller than 16pt, except for legal or disclaimer text which can be 13pt.

Detail Page – Smartphones

1242 x 375 px

Mobile Web Detail Page  
1242 x 375 px (414 x 125 px @1X)

Mobile Web Detail Page
1242 x 375 px (414 x 125 px @1X)

The 1242x375px banner is designed at @3X resolution to support high-resolution smartphones. On device, it renders as 414x125 px, and is centered on the page, so that the edges are cut off on smaller phones (on an iPhone 5-sized screen, for example, the ad would appear to be 320x125px).

Dimensions & File Weight

1242 x 375 pixels, maximum size of 100kb (.jpg or .png)

This image will be resized and cropped to fit Amazon product detail pages on the mobile website, iPhone shopping app, and Android shopping app.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be smaller than 40pt, except for legal or disclaimer text which can be 30pt. (Remember that this ad will be displayed at 1/3 of its original size on device.)

Cropped safe zone

This ad size has “sleeves” to adapt to large smartphone screens. Content outside the center 960x375px (320x125px at 1X resolution) will be cropped on most devices, as shown here:

1242x375px safe zone illustration

Search Results Page - Smartphones (Web)

1242 x 375 px

Mobile Web Search Page  
1242 x 375 px (414 x 125 px @1X)

Mobile Web Search Page
1242 x 375 px (414 x 125 px @1X)

The 1242x375px banner is designed at @3X resolution to support high-resolution smartphones. On device, it renders as 414x125 px, and is centered on the page, so that the edges are cut off on smaller phones (on an iPhone 5-sized screen, for example, the ad would appear to be 320x125px).

Dimensions & File Weight

1242 x 375 pixels, maximum size of 100kb (.jpg or .png)

This image will be resized and cropped to fit Amazon search results pages on the mobile website.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be smaller than 40pt, except for legal or disclaimer text which can be 30pt. (Remember that this ad will be displayed at 1/3 of its original size on device.)

Cropped safe zone

This ad size has “sleeves” to adapt to large smartphone screens. Content outside the center 960x375px (320x125px at 1X resolution) will be cropped on most devices, as shown here:

1242x375px safe zone illustration

Thank You Page - Smartphones

Mobile Web Thank You Page 640 x 100 px

Mobile Web Thank You Page
640 x 100 px

Dimensions & File Weight

640 x 100 pixels, maximum size of 20kb (.jpg or .png)

This image will be resized to fit Thank You pages on the Amazon mobile website, iPhone shopping app, and Android shopping app.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 1px border around the banner.
  • Font size cannot be smaller than 16pt, except for legal or disclaimer text which can be 13pt.

Home Page - Tablet Shopping Apps

Dimensions & File Weight

600 x 500 pixels, maximum size of 40kb (.jpg or .png)

This image will be resized to fit the Amazon home page inside the shopping app for Fire, iPad, and Android tablets.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be larger than 50pt. Font size cannot be smaller than 32pt, except for legal or disclaimer text which can be 26pt.
Fire Tablet Shopping App Home Page 600 x 500 px

Fire Tablet Shopping App Home Page
600 x 500 px

Deals Page - Tablet Shopping Apps

iPad Shopping App Deals Page 1940 x 180 px

iPad Shopping App Deals Page
1940 x 180 px

Dimensions & File Weight

1940 x 180 px, maximum size of 60kb (.jpg or .png)

This image will be resized to fit the width of Amazon’s Deals pages on Fire, iPad, and Android tablets in both portrait and landscape orientation.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be smaller than 36pt, except for legal or disclaimer text which can be 28pt. The recommended size for headlines is 44pt.
  • Coupon Ads are not available in this placement.

Detail Page - Tablet Shopping Apps

Fire Tablet Shopping App Detail Page 1940 x 500 px

Fire Tablet Shopping App Detail Page
1940 x 500 px

Dimensions & File Weight

1940 x 500 px, maximum size of 200kb (.jpg or .png)

This image will be resized to fit the width of Amazon’s product detail pages on Fire, iPad, and Android tablets in both portrait and landscape orientation.

Creative Guidelines

Please refer to the Billboard Below The Fold specs for this ad size.

Search Results Page - Tablet Shopping Apps

iPad Shopping App Search Page 1940 x 180 px

iPad Shopping App Search Page
1940 x 180 px

Dimensions & File Weight

1940 x 180 px, maximum size of 60kb (.jpg or .png)

This image will be resized to fit the width of Amazon’s search results pages on Fire, iPad, and Android tablets in both portrait and landscape orientation.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be smaller than 36pt, except for legal or disclaimer text which can be 28pt. The recommended size for headlines is 44pt.

Thank You Page - Tablet Shopping Apps

Dimensions & File Weight

1940 x 180 px, maximum size of 60kb (.jpg or .png)

This image will be resized to fit the width of Amazon’s Thank You page on Fire, iPad, and Android tablets in both portrait and landscape orientation.

Creative Guidelines

  • The banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 2px border around the banner.
  • Font size cannot be smaller than 36pt, except for legal or disclaimer text which can be 28pt. The recommended size for headlines is 44pt.
  • Coupon Ads are not available in this placement.
Fire Tablet Shopping App Thank You Page 1940 x 180 px

Fire Tablet Shopping App Thank You Page
1940 x 180 px

Encore Ads - Detail Page - Smartphones and Tablets

Dimensions & File Weight

2560 x 2560 px, maximum size of 2 MB (.jpg or .png)

The Encore ad placement at the bottom of phone and tablet detail pages uses a single clickable image across all devices and orientations.

Creative Guidelines

  • All important content (logos, text, calls to action) must be contained within a “safe zone” of 1360x1360px to guarantee that it will be visible and tappable.
  • The image must be less than 2MB in size. When possible, optimize your images after saving them to further reduce file size.
  • Always include a prominent button-like call to action inside the safe zone so that customers know where to tap on the ad. To ensure legibility and appropriate display size on device, the minimum height for a button is 160px.
  • The minimum font size is 48pt to account for variation in display resolutions—ads must be legible on small
    smartphone screens as well as on high-resolution tablets.
  • Legal or disclaimer text is limited to two lines at a minimum font size of 48pt, and must be within the safe
    zone.
  • Do not include a border around the edge of the creative.
  • Encore ads must not include the Amazon logo.
  • Fill the area outside the safe zone with color, patterns, or lifestyle imagery—don’t show safe zone content
    surrounded by blank white space.
  • Avoid broad ‘stripes’ or other graphical treatments that can appear to divide your ad into separate
    tappable sections. This can look broken when the ad is cropped and scaled on device.
Encore ad example

Amazon Shopping App detail pages
2560 x 2560 px