The Showcase template is a Campaign Landing Page format that allows advertisers to promote multiple products related to a single topic. The Showcase template may be used to drive product sales of a group of products or to create a branded landing page on Amazon.

Page structure

A Showcase page consists of the following components:

Showcase wireframes

1. Hero
A Showcase page must contain a hero image component component providing the essential information about the brand.

2. Hero (optional)
A Showcase page may contain an additional hero component providing the essential information about the product category.

3. Video Player (optional)
The second hero component may contain one video.

4. Linked Image (optional)
The second hero component may contain a linked image.

5. Product List / Carousel
A Showcase template always ends with two lists of 3 to 20 related products at the bottom of a page. Up to 6 carousels are supported with this template.

Showcase examples

Amazon

Kindle accessories

Default template structure showcasing Kindle accessories

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Fitbit Alexa Skill

Fitbit Alexa Skill

A collection of products that integrate with Amazon’s Echo platform

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Otterbox Mother's Day

Otterbox Mother's Day

A collection of products organized around a holiday

See the page

Smartypants Vitamins

Smartypants

A showcase of vitamin related products

See the page

Sodastream

Sodastream

A collection of home carbonation products (Amazon France)

See the page