Product range

The Product range template is a Campaign Landing Page format that allows advertisers to showcase in depth up to 5 products related to the same range/company/offer in order to educate the customer in regard to each product.
A set of tabs allows customers to navigate between sections of product information.

Page structure

A Product range page consists of the following components:

Product range wireframes

1. Hero
A Product range page must contain a hero image component introducing the advertiser or the range of products on the page. Alternatively, a hero video may be used instead of an image. This component is always visible and doesn’t change when different tabs are selected.

2. Tabs
A Product range template must have between two and five tabs featuring different products. Most pages will use custom tabs to create clickable product images, but standard text tabs are also acceptable.

3. Hero
Each tab must contain a hero component focused on that tab’s product. This hero component must include a buy box enabling customers to add the product to their Cart directly from the page. One video may also be included in this hero. A text block may be used to provide additional information on the product.

4. Buy Box
The hero component must contain one buy box.

5. Video Player (optional)
The hero component may contain one video.

6. Image Gallery (optional)
An image gallery component may showcase up to 5 images.

7. Product List / Carousel (optional)
A Product range template always ends with a list of 3 to 20 related products at the bottom of a page.

Product range examples

Amazon

Kindle

Default template structure with Kindle devices as range of products.

See the page

Philips Hue lights

Philips Hue lights

Philips lights that sync with movies and music through Android and iOS devices. Partnered with The Voice UK (Amazon UK).

See the page

Ferrero

Ferrero

Showcase of five different Ferrero products (Amazon France).

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