Opening night

The Opening night template is a Campaign Landing Page format that allows advertisers to promote a new movie to generate awareness and drive ticket/product sales.

Page structure

An Opening night page consists of the following components:

Opening night wireframes

1. Hero
An Opening night page must contain a hero video component providing the essential information about the movie. Alternatively, a hero image may be used instead of a video.

2. Linked Image
The hero component must contain a linked image.

3. Linked Image (optional)
The hero component may contain a second linked image.

4. Text Block
An Opening night page must contain a text block providing additional information about the movie (i.e. a movie synopsis).

5. Gallery
A gallery component must showcase up to 5 images.

6. Product list/Carousel (optional)
A product list may be used to showcase products related to the movie.

7. Text Block (optional)
An Opening night page may contain a text block providing additional information about the movie (i.e. a movie quote).

8. Hero
A Opening night page must contain a second hero image or video component to showcase additional movie branding.

9. Linked Image (optional)
A series of linked images may be used to drive awareness to more product categories.

10. Product list/Carousel (optional)
A product list may be used to end the page and further showcase products related to the movie.

Opening night examples

Amazon

Manchester by the sea

Default template structure showcasing the Manchester by the sea movie

See the page

Spiderman Homecoming

Spiderman

Campaign promoting the upcoming release of the new Spiderman Homecoming movie (Amazon Italy)

See the page

Bullyparade

Bullyparade

Campaign promoting the upcoming release of the new Bullyparade movie (Amazon Germany)

See the page