Static Wake Screens

Experience Overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with a call-to-action button. Tapping on the call-to-action button unlocks their device and opens an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Sample static wake screen creative

Creative Standards

Static wake screens should be balanced, simple, respectful, and smart. Learn more about Fire tablet Creative Standards here.

Creative Specifications

Static wake screen executions require a background image and call-to-action button.

Asset Dimensions Max. File Weight Format Min. Font Size (US/EU) Min. Font Size (JP)
Backgrounds 1200x1920px (P) and 1920x1200px (L) 3500kb JPG 32pt 28pt
Buttons 1200x1920px (P) and 1920x1200px (L) 3500kb PNG-24 32pt 28pt
  • Assets must be created for both landscape and portrait orientations.
  • Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.
  • Unlock and CTA sliders are added during production and should not be included in the assets.

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.