When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with a call-to-action button. Tapping on the call-to-action button unlocks their device and opens an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).
Static wake screens should be balanced, simple, respectful, and smart. Learn more about Fire tablet Creative Standards here.
Static wake screen executions require a background image and call-to-action button.
|Asset||Dimensions||Max. File Weight||Format||Min. Font Size (US/EU)||Min. Font Size (JP)|
|Backgrounds||1200x1920px (P) and 1920x1200px (L)||3500kb||JPG||32pt||28pt|
|Buttons||1200x1920px (P) and 1920x1200px (L)||3500kb||PNG-24||32pt||28pt|
- Assets must be created for both landscape and portrait orientations.
- Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.
- Unlock and CTA sliders are added during production and should not be included in the assets.
For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.