A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.
Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.
Learn more about Fire tablet Creative Standards here.
A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.
|Panel 1||Panel 2||Panel 3|
|Static wake screen||x||x||x|
|Animated wake screen||x|
|Amazon video ads||x|
|Click to full-screen video||x||x||x|
At minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.
|Asset||Dimensions||Max. File Weight||Format||Min. Font Size (US/EU)||Min. Font Size (JP)|
|Backgrounds||1200x1920px (P) and 1920x1200px (L)||3500kb||JPG||32pt||28pt|
|Buttons||1200x1920px (P) and 1920x1200px (L)||3500kb||PNG-24||32pt||28pt|
|Thumbnails (optional)||200x200px||3500kb||JPG or PNG-24|
For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.