A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Experience Overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.

Sample Panels wake screen creative

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Sample panels wake screen creative

Creative Guidelines

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.

See guidelines for: Static, Animated, Amazon video ads, Click to full-screen video

Learn more about Fire tablet Creative Standards here.

Creative Specifications

A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

Panel 1 Panel 2 Panel 3
Static wake screen x x x
Animated wake screen x
Amazon video ads x
Click to full-screen video x x x
Dynamic Click-through

At minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.

Asset Dimensions Max. File Weight Format Min. Font Size (US/EU) Min. Font Size (JP)
Backgrounds 1200x1920px (P) and 1920x1200px (L) 3500kb JPG 32pt 28pt
Buttons 1200x1920px (P) and 1920x1200px (L) 3500kb PNG-24 32pt 28pt
Thumbnails (optional) 200x200px 3500kb JPG or PNG-24

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.