Amazon Video Ads

Amazon Video Ads allow advertisers to showcase a 15-second (or less) video on the wake screen. The video starts playing (muted) as soon as the device screen is turned on. The customer may tap on the video to unmute the video.

This creative execution is available across Amazon’s websites, mobile apps and on Fire tablet wake screen; creative guidelines for Amazon Video Ads is available here. This page is specific to Amazon Video Ads on Fire tablet.

Experience Overview

When a customer turns on their Fire device, an inline video begins playing automatically with no sound. Tapping on the video unmutes the video. This creative execution does not allow for full-screen playback; consider utilizing Click to full-screen video instead.

When the video resolves, the customer may tap on the video to watch it again. The call-to-action button may link to an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Creative Guidelines

Video content:

  • Trailers for content rated as appropriate for older teens (15+) must be contained within a Custom Landing Page or external URL, and must only play when initiated by the customer after the page has loaded. Auto-play, including use within Video with Overlay packages, is not allowed.
  • Ads containing trailers for content rated as appropriate for young teens (12-15) or older teens (15+) will be filtered from devices with active parental controls, even if the trailer itself is appropriate for all audiences.
  • Videos must include audio.

Learn more about Fire tablet Creative Standards here.

Creative Specifications

Amazon video ads on Fire tablet require a background image, call-to-action button, and video asset.

Asset Dimensions Max. File Weight Format Min. Font Size (US/EU) Min. Font Size (JP)
Backgrounds 1200x1920px (P) and 1920x1200px (L) 3500kb JPG 32pt 28pt
Buttons 1200x1920px (P) and 1920x1200px (L) 3500kb PNG-24 32pt 28pt
  • Assets must be created for both landscape and portrait orientations.
  • Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.
  • Unlock and CTA sliders are added during production and should not be included in the assets.
  • There is no maximum video size, as long as the video player stays within the creative safe zones.

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Video specifications are outlined below. Please note that we cannot edit or alter your video content; advertisers should provide finalized video assets. All video files must include audio.

Video Asset
Codec MPEG, Apple ProRes, H.264
Resolution 1280x720 (720p) or higher
Bitrate 15mbps or higher
File format MOV or MP4
Frame rate 30fps or lower
Maximum duration 15 seconds
Letterboxing Videos should not have black bars on any side of the video content
Codec AAC
Sample rate 48,000HZ
Bitrate 128kbps or higher