Video Landing Page

Showcase a video and conclude playback with actionable product information.

Page structure


Single-view diagram


1. Text Block (optional)

  • Several pre-defined styles of text may be stacked to build a text block.
  • Alternatively, text may be embedded in the background image, but the resulting campaign must comply with the creative guidelines for landing pages on Fire TV.

2. Content Rating (optional)

  • One of the following content ratings may be displayed on the page to classify the content:
    G, PG, PG-13, R, NR / TV-G, TV-Y, TV-Y7, TV-Y14, TV-PG, TV-MA / 0, 6, 12, 16, 18

3. Buttons

  • One or two buttons may be included.

4. Exit hint

  • To ensure the route to exit an ad is clear, an exit hint must be included in the bottom right corner of the page.

5. Background image

  • An image is shown behind all other content.
  • By default, an optional translucent gradient shades the image, so that overlaid text will remain legible.

Additional Options:

Interstitial video (optional)

  • By default, a video will be shown before the page appears.

Interactive video overlay (optional)

  • For each video launched from a button, an overlay may be added that will appear 5 seconds after the start of content playback.

Send me more (optional)

  • The Send me more CTA button enables a consumer to request additional information after watching a video. Additional information is sent via email or SMS text based on contact information associated with a Fire TV Amazon login.


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