Use a scrolling carousel of tiles to introduce multiple features or products.

Page structure

Carousel landing pages are constructed of standard Fire TV Landing Page components.

Layouts (view more)

Carousel diagram


1. Carousel of tiles

  • Carousels may contain between 2 and 10 tiles. When the customer scrolls right, the selected tile aligns to the left, allowing the customer to see additional content that may have previously been offscreen.

2. Header

  • The header image animates upward and fades into place upon initial load of the landing page.

3. Tile accessory text (optional)

  • Limited text content may be shown below each tile, when selected.

4. Background image

  • An image is shown behind all other content.

5. Exit hint

  • To ensure the route to exit an ad is clear, an exit hint must be included in the bottom right corner of the page.

Additional Options:

Interstitial video (optional)

  • A video may be shown before the page appears.

Interactive video overlay (optional)

  • For each video launched from a button or tile, an overlay may be added that will appear 5 seconds after the start of content playback.


Xbox One S

Xbox One S

Stream Amazon Originals in 4k on Xbox One S.

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Other layouts

Carousel diagram

Carousel diagram