Amazon video ads allow advertisers to effectively reach Amazon customers with targeted video on Amazon’s websites and mobile apps, across phone, tablet, and desktop placements. Combine your brand messaging with out-stream autoplay video for an eye-catching ad experience.
Available in the following placements:
- Home Page - Smartphones (Below the Fold) - 300x250
- Home Page - Tablet Shopping App - 300x250
- Detail Page - Smartphones - 414x125
- Detail Page - Desktop - 970x250
- Fire Tablet (beta) (available in US, UK, DE)
Amazon video ads are required to follow existing creative policies for supported placements.
Amazon video ads are not available in off-site placements.
Autoplay Video Behavior
Amazon video ads will automatically play the video content when the video is at least 50% visible on screen. Amazon video ads autoplay is always muted – audio playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view.
All Amazon video ads feature a standard ad background image and an in-banner video player. Clicking on the background image takes you to the ad’s click-through destination. Clicking on the video player will play the ad’s video clip with audio enabled.
The size and position of the video player in Amazon video ads is adjustable. Ad units must include the following assets:
|Video asset requirements|
|Video dimensions||1920x1080px (16:9) recommended|
|Frame rate||At least 15 FPS|
|Audio||128 kbps / 44khz|
|Recommended bit rate||2MBps|
|Preferred codec||Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC|
|File size||less than 500 MB|
|Video duration||Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds|
|Letterboxing||Videos should not have black bars on any side of the video content|
The video file will be transcoded to optimize its size and appearance in Amazon’s ad placements.
Make sure your video does not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”). Clicking on the video player will play or restart the video with sound enabled. Calls to action should be contained in the clickable background of Amazon video ads.
|Poster image requirements|
|Aspect ratio||Poster images should precisely match the aspect ratio of your video file, to prevent the video player from changing size when autoplay is finished.|
|Image size||Less than 100 KB|
|Image filetype||.JPG or .PNG|
In addition to these requirements, we recommend:
- Using a short video clip – we recommend that the core of the message be delivered in the first 5 seconds.
- Making the video player as large as is reasonable, given the size of the ad placement.
- Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product. Use text headlines in your video to get the point across without narration.
- Using a frame from the video as your poster image, for situations where the autoplay feature is not available.
Background Guidelines (desktop and mobile)
Follow established placement-based creative specs and policies for the production of background images. Amazon video ads use high-resolution images and require all text to be legible on supported devices.
|Ad placement size||Image dimensions||Max. file weight||File format||Headline & body text||Disclaimer text||Image border|
|414 x 125 (mobile)||1242 x 375 px||100 kb||JPG or PNG||Minimum of 40 pts||Minimum of 30 pts||2px|
|300 x 250 (mobile)||600 x 500 px||40 kb||JPG or PNG||32–50 pts||Minimum of 26 pts||2px|
|970 x 250 (desktop)||1940 x 500 px||200 kb||JPG, GIF, or PNG||36–80 pts||24–30 pts||2px|
Background Guidelines (Fire Tablet)
Follow established placement-based creative specs and policies for the production of background images. Fire Tablet creative require assets in both portrait and landscape orientation; refer to the Fire Tablet guidelines for more information.
|Asset||Image dimensions||Max. file weight||File format||Headline & body text||Disclaimer text|
|Background||1200 x 1920 px (portrait) or 1920 x 1200 px (landscape)||300 kb||JPG||12 words, 20 words with supporting copy. Minimum 32pt||1 line. Minimum 27pt|