AAP desktop and mobile web display ads

AAP includes standard sizes for display on Amazon and other sites around the web.

Ad Placement Ad Size Creative Dimensions* Max. File Weight File Format
Medium Rectangle 300 x 250 px 300 x 250 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
Leaderboard 728 x 90 px 728 x 90 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
Wide Skyscraper 160 x 600 px 160 x 600 px 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) JPG / PNG-8
Large Rectangle 300 x 600 px 300 x 600 px 200 kb HTML, 50 kb static JPG / PNG-8
Billboard 970 x 250 px, 800x250 pixels (DE) 970 x 250 px, 800x250 pixels (DE) 200 kb JPG / PNG-8
Mobile Leaderboard 320 x 50 px 640 x 100 px @2X (required) 50 kb JPG / PNG-8
Mobile Detail and Search Results page 414 x 125 px 1242 x 375 px @3X (required) 100 kb JPG / PNG-8
Skin (UK, DE, FR, IT, ES) 1800 px x 1000 px 1800 px x 1000 px 150 kb JPG / PNG-8

* Amazon mobile web display ads are created at 2X resolution or higher to provide image clarity on devices with high-resolution screens.

Medium Rectangle

Dimensions & File Weight

  • 300x250 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Leaderboard

Dimensions & File Weight

  • 728x90 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Wide Skyscraper

Dimensions & File Weight

  • 160x600 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Large Rectangle

Dimensions & File Weight

  • 300x600 pixels, 200kb max. HTML
  • 50kb max. static (JPG / PNG-8)

Billboard (offsite only)

Dimensions & File Weight

  • 970x250 pixels; 800x250 pixels (DE)
  • 200kb max. HTML or static (JPG / PNG-8)

Mobile Leaderboard

Dimensions & File Weight

  • 320x50 – 640x100 pixels @2X (required)
  • 50kb max. static (JPG / PNG-8)

Mobile Detail and Search Results page

The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.

Dimensions & File Weight

  • 414x125 – 1242x375 pixels @3X (required)
  • 100kb max. static (JPG / PNG-8)

Skin

Locales
UK, DE, FR, IT, ES

Dimensions & File Weight

  • 1800x1000 pixels, static only
  • 150kb max. (JPG / PNG-8)