Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.
Placement: Varies by Device Dimension
Dimensions: Main: 640x100 Fallback: 640x100
Restrictions: Available to non-entertainment advertisers only (i.e. NOT for movie, TV, and video games advertisers)
Formatting: All ads must be in high resolution (144-dpi) - this means that creative dimensions must be two-times (2x) the final ad display dimensions at 72-dpi to ensure that final creative is optimized for high resolution mobile screens. Core dimensions are listed at 2x at 72-dpi below.