Editorial Promotion


The “Roto” is an editorial, native ad unit aimed at providing some type of value to the end consumer.
Placement: Below the fold on the homepage and on title and name pages.

  • Only available to US and CA advertisers.
  • Final creative look and feel is determined by IMDb Creative Studio
  • Unit must link into IMDb or to other Amazon properties.
  • Messaging must offer value to the consumer (e.g., view latest trailer, pre-order DVD, $5 off DVD purchase)

Editorial Promotion Example