The “Roto” is an editorial, native ad unit aimed at providing some type of value to the end consumer.
Placement: Below the fold on the homepage and on title and name pages.
- Only available to US and CA advertisers.
- Final creative look and feel is determined by IMDb Creative Studio
- Unit must link into IMDb or to other Amazon properties.
- Messaging must offer value to the consumer (e.g., view latest trailer, pre-order DVD, $5 off DVD purchase)