Measure Amazon DSP campaign performance

E-learning Course
This course explores the methodologies used by Amazon DSP to attribute conversion events, such as purchases, clicks, and views. You’ll learn how to determine which conversion events are attributed to your campaign to improve performance. Additionally, you’ll review how conversion events across third-party websites on Amazon DSP can help drive campaign success.
By the end of this course, you'll be able to:
- Articulate Amazon Ads attribution methodology
- Categorize attributed conversions
- Evaluate campaign measurement across third-party websites
- Use Events Manager solutions to optimize campaign performance