Explore Amazon DSP optimization strategies

Explore Amazon DSP optimization strategies

E-learning Course

This course explores optimization strategies for Amazon DSP and how to choose bidding priorities based on your campaign budget and performance goals. You’ll learn how to adjust your campaign settings to meet your specific key performance indicator. Additionally, you’ll review how bid strategies function with automated budget optimization.



By the end of this course, you'll be able to:


- Determine Amazon DSP campaign goals

- Differentiate between different types of bidding priorities

- Identify the benefits of automated budget optimization

- Evaluate campaign optimization strategies