Explore AMC audience scenarios

Explore AMC audience scenarios

E-learning Course

In this course, you’ll learn about AMC rule-based audiences and lookalike audiences. By the end of this course, you’ll be able to:

  • Describe AMC audiences and explain their benefits

  • Identify example use cases for AMC rule-based audiences and lookalike audiences

  • Explain the audience creation, activation, and optimization process

  • Compare audience functionality in Amazon DSP vs. AMC