Expand reach with Amazon DSP audience solutions
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E-learning Course
Leveraging Amazon Ads’ unique audience solutions is key to creating effective advertising campaigns on Amazon DSP. In this course, you’ll learn how to discover, create, and engage relevant audiences to meet your advertising goals.
By the end of this course, you'll be able to:
- Explain how Amazon pre-built and custom audiences can enhance customer reach and help achieve campaign goals
- Build and assign audiences in Amazon DSP to extend reach
- Identify ways to achieve campaign goals using first-party advertiser audiences
- Leverage third-party audiences to expand reach and gain insights on consumer shopping outside of Amazon