Measure your Amazon DSP campaign performance

Measure your Amazon DSP campaign performance

E-learning Course

This course explores reporting metrics and the different types of campaign reporting metrics offered by Amazon Ads. Amazon DSP can help you reach audiences at all stages of the customer shopping journey and you’ll learn how different metrics offered by Amazon DSP improve your campaign performance at each stage. You’ll learn about Amazon Ads attribution methodology and how Amazon DSP uses advertising attribution to help you achieve your business goals. Additionally, you’ll review the process of using the Amazon DSP reporting dashboard to pull campaign reports in order to optimize your campaigns for success.

By the end of this course, you'll be able to:

- Identify actionable insights throughout the campaign lifecycle
- Assess custom reports using the Amazon DSP reporting dashboard
- Evaluate the key features of Amazon DSP to identify attribution