Explore key features of Amazon DSP

Explore key features of Amazon DSP

E-learning Course

This course explores various features of Amazon DSP and how they can be used to help achieve your business goals and run successful advertising campaigns. Amazon DSP is a full-funnel solution that can help you reach audiences at all stages of the customer shopping journey. You’ll learn about the different models that are used in programmatic advertising, including DSP service models and pricing models. Additionally, you’ll review industry terminology related to demand-side-platforms and evaluate how Amazon DSP is implementing those standards.

By the end of this course, you'll be able to:

  • Determine Amazon Ads programmatic offering

  • Differentiate between different models used in programmatic advertising

  • Identify the key features of Amazon DSP

  • Evaluate the benefits offered by Amazon DSP