Amazon Ads professional paths
Ready to become a specialist in your area? Own your career with Amazon Ads professional paths, a set of role-focused learning paths to optimise your skills and value. Learn the marketing strategies and execution tools most relevant to your role. Choose one path and future-proof your role or combine all four to become a multi-skilled marketing professional. Select from Brand Marketing, Performance Marketing, Planning and Strategy, and Analytics and Insights
Own your career with an Amazon Ads professional path
The Amazon Ads brand marketing professional path validates an individual's proficiency in multi-channel campaign strategy, and cross-product campaign optimization and measurement. This professional path will help you plan, optimize, and measure world-class media Amazon Ads campaigns to elevate brands to the next level. This professional path is best suited for new brand marketing professionals, like display campaign managers, associate programmatic managers, programmatic traders, and digital operations specialists.
Plan your campaign using audience tools
36m
Identify goals and metrics for campaign optimization
22m
Maximize impact with a cross-product strategy
24m
Deliver results with Amazon Events Manager
42m
Use sponsored ads to achieve your business goals
11m
Optimize your sponsored ads campaigns
25m
Optimize your campaigns in Amazon DSP
24m
Expand reach with Amazon DSP audience solutions
26m
Report on key metrics for sponsored ads
30m
Evaluate your Amazon DSP campaign attribution
35m
Introduction to Amazon Marketing Cloud
16m
Explore AMC audience scenarios
18m
The Amazon Ads performance marketing professional path validates an individual's proficiency in retail best practices, cross-product strategy, and campaign management and analysis. This professional path will help you become adept at creating, executing and managing paid acquisition campaigns with Amazon Ads. This professional path is best suited for new performance marketing professionals, like performance marketing managers, digital performance specialists, search campaign managers, paid media managers, and retail media managers.
Optimize product detail pages for retail readiness
17m
Identify brand growth opportunities
17m
Promote your products with deals, events, and more
41m
Plan your campaign using audience tools
36m
Identify goals and metrics for campaign optimization
22m
Maximize impact with a cross-product strategy
24m
Optimize your sponsored ads campaigns
25m
Introduction to Amazon DSP
34m
Optimize your campaigns in Amazon DSP
24m
Use these scenarios to optimize your campaign
10m
How to plan for Prime Day
23m
How to plan for holiday shopping periods
23m
Report on key metrics for sponsored ads
30m
Evaluate your Amazon DSP campaign attribution
35m
Measure your video ads impact
16m
Use retail insights to help optimize results
35m
Recognize growth opportunities with Brand Metrics
15m
Introduction to Amazon Marketing Cloud
16m
Explore AMC audience scenarios
18m
The Amazon Ads planning and strategy professional path validates an individual's proficiency in retail strategy, omni-channel strategy, audience building, and campaign optimization. This professional path will help you maximize the impact of advertising efforts through thoughtful planning and strategic decision-making. This professional path is best suited for new planning and strategy professionals, like media planning managers, brand planners, and planning directors and strategists.
Optimize product detail pages for retail readiness
17m
Identify brand growth opportunities
17m
Promote your products with deals, events, and more
41m
Plan your campaign using audience tools
36m
Select the right video ads for your goals
20m
Drive brand and product discoverability
25m
Identify goals and metrics for campaign optimization
22m
Maximize impact with a cross-product strategy
24m
Deliver results with Amazon Events Manager
42m
Report on key metrics for sponsored ads
30m
Evaluate your Amazon DSP campaign attribution
35m
Use retail insights to help optimize results
35m
Recognize growth opportunities with Brand Metrics
15m
Introduction to Amazon Marketing Cloud
16m
Employ AMC within your organization
15m
The Amazon Ads analytics and insights professional path validates an individual's proficiency in campaign strategy, omnichannel measurement solutions, and campaign automation. This professional path will help you optimize your efforts by surfacing objective-focused campaign recommendations and tools to customize performance reporting and analysis across multiple channels. This professional path is best suited for new analytics marketing professionals, like marketing science analysts, business intelligence analysts, and analytics and insights leads.
Plan your campaign using audience tools
36m
Identify goals and metrics for campaign optimization
22m
Maximize impact with a cross-product strategy
24m
Deliver results with Amazon Events Manager
42m
Report on key metrics for sponsored ads
30m
Evaluate your Amazon DSP campaign attribution
35m
Use retail insights to help optimize results
35m
Recognize growth opportunities with Brand Metrics
15m
Introduction to Amazon Marketing Cloud
16m
Explore AMC reporting scenarios
21m
Unlock new insights with additional AMC features
14m
Understand event tables and fields in AMC
35m
Automate and scale with the Amazon Ads API
30m
Leverage third-party integrations with Amazon DSP
16m
Use bulksheets to manage DSP campaigns
12m