Accelerator Program: Activation Module For Non-Endemic
Build and manage campaigns based on your objectives (for brands not selling on Amazon)
Within the Activation module, you'll have the freedom to choose your business objectives, whether it's improving brand awareness, driving traffic to product detail pages, Brand Stores, and websites, or increasing sales and conversions. You'll then tailor Amazon Ads products and solutions to align with these objectives. Acquire practical insights to execute powerful campaigns and achieve tangible results aligned with your goals.
This learning path caters to a wide range of professionals, from newcomers in Amazon operations and activation to those seeking to upskill in performance marketing and campaign management, and individuals in media planning, strategy, analytics, and insights roles looking to understand recommended channels for different objectives.
Mandatory Pulse Check
Learning paths by business objective
Overview of Brand Stores
8m
Get the most from your Brand Stores
24m
Use Brand Store insights to increase traffic
15m
Promote and optimize your Brand Stores
10m
Engage shoppers with Posts, Live, and Brand Follow
17m
Quiz: Leveraging Brand Stores for brand awareness
10m
Drive traffic to your fully branded Store on Amazon with Sponsored Brands. Drive actions with high-impact Display ads across Amazon properties and devices like Fire TV and Prime Video, and align with premium Amazon and third-party content.
Promote and optimize your Brand Stores
10m
Get started with Sponsored Brands
30m
Use video in your Sponsored Brands campaign
40m
Analyze your Sponsored Brands reporting
27m
Quiz: Drive discoverability with Sponsored Brands
Help boost sales of individual products with a single click-to-conversion taking shoppers directly to your product detail page with Sponsored Products. Learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. Help drive sales by reaching audiences who have engaged with your brand with Display ads across Amazon properties and devices and premium third-party content.
Introduction to keyword and product targeting
27m
Get started with bids and budgets
25m
Build campaigns to achieve your business goals
21m
Identify core policies for sponsored ads
10m
Optimize your product pages for advertising
26m
Quiz: Learn the fundamentals of sponsored ads
Extensive path - Choose your specialty certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials are intended for individuals who are responsible for creating and optimizing campaigns, including sellers and agency professionals, who want to learn more and demonstrate their expertise across Amazon sponsored ads solutions. Topics covered in this certification include: the benefits of Amazon’s sponsored ads solutions, how to set up and manage sponsored ads campaigns in the advertising console, targeting methods, strategies for bids and budgets, and the policies that all advertisers must follow to maintain a safe and trustworthy shopping experience.
The courses below are designed to help you prepare for the certification assessment. Completion of each course is not required to attempt the assessment.
The Amazon DSP Certification validates an individual's proficiency in Amazon Ads programmatic offerings. Topics include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy, and campaign performance and optimization. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP.
The Amazon DSP Advanced Certification validates an individual's proficiency in advanced Amazon Ads programmatic offerings. Topics include bid strategies, conversion tracking, audiences, third-party integrations, deals, attribution, and creative formats. This certification is best suited for advertisers or agency professionals who use Amazon DSP to build and manage campaigns.
Explore Amazon DSP optimization strategies
18m
Expand reach with Amazon DSP audience solutions
25m
Leverage third-party integrations with Amazon DSP
14m
Explore Amazon DSP supply sources and inventory
9m
Use deals to discover and purchase inventory
9m
Set up deals on Amazon DSP
15m
Measure Amazon DSP campaign performance
20m
Optimize your Amazon DSP campaigns with creative formats
22m
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings, such as Twitch ads, Sponsored Brands video ads, and Streaming TV ads. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is recommended for advertisers and agency professionals interested in learning how to best use video ads and measure campaign performance.
Note: Before beginning the Certification, take a moment to review if the video ad product is available in your locale.