Accelerator Program: Foundations Module for Non-Endemic

Discover the Amazon landscape (for brands not selling on Amazon)

Unlock the potential of Amazon Ads with our comprehensive Foundations Academy. Explore ad types, placements, and strategies to engage shoppers throughout the customer journey. Gain confidence in activating Amazon Ads products for a full-funnel strategy. Understand the distinctions between brands selling on and off Amazon, empowering you to align marketing goals with available solutions.

This learning module is best suited for onboarding new-to-Amazon clients that sell on Amazon or agency roles that serve endemic clients or upskilling all roles in retail proficiency (for example: how does retail influence media performance).

Stage 1

 Get familiar with Amazon Ads products and solutions learning about ad types and placements and how they can reach shoppers across the customer journey.

Stage 2

Get to know available Amazon Ad products and solutions available for brands off Amazon

Extensive Path - Test your knowledge

The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Ads solutions, with emphasis on display advertising. Gain a holistic understanding of our advertising offering to prepare you for the rest of the training on this path.