Grow your grocery brand
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Engage customers with omnichannel ad solutions
The Amazon Ads Foundations Certification validates an individual's general knowledge of Amazon Ads solutions, with emphasis on display advertising. Topics include an introduction to Amazon Ads, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
The Amazon Ads Campaign Planning Certification will show you how to strategically plan and execute Amazon Ads campaigns. By completing this certification, you’ll be able to plan and set up campaigns across sponsored ads, display, and video.
We are currently building a new campaign planning certification. Our new Campaign Planning certification will feature new courses covering campaign planning solutions to help you build effective campaigns across channels, strategies for building effective and efficient campaigns, and help you review insights to inform your campaign strategy. This will be available in 2025.
The Amazon DSP Certification validates an individual's proficiency in Amazon Ads programmatic offerings. Topics include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy, and campaign performance and optimization. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP.
The Amazon DSP Advanced Certification validates an individual's proficiency in advanced Amazon Ads programmatic offerings. Topics include bid strategies, conversion tracking, audiences, third-party integrations, deals, attribution, and creative formats. This certification is best suited for advertisers or agency professionals who use Amazon DSP to build and manage campaigns.
Explore Amazon DSP optimization strategies
18m
Expand reach with Amazon DSP audience solutions
25m
Leverage third-party integrations with Amazon DSP
14m
Explore Amazon DSP supply sources and inventory
9m
Use deals to discover and purchase inventory
9m
Set up deals on Amazon DSP
15m
Measure Amazon DSP campaign performance
20m
Optimize your Amazon DSP campaigns with creative formats
22m
Reach customers as they shop
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller Central and Vendor Central. This certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon selling partners. If you are familiar with these topics, we recommend skipping to our Amazon Ads for Retail Advanced Certification.
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to create high quality campaigns to achieve your objectives, analyze performance data, and implement best practices to improve campaign performance.This collection is split into series of product-focused e-learning paths with practical examples and how-to guides, as well as webinars. Start with the first path and continue working on paths based on which products you are using to achieve your goals.
This learning path of courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon advertising media, and how to gain insights to optimize your media's performance. *Amazon Attribution is currently available to vendors and registered seller brand owners which sell products on the Amazon retail site in US, CA, UK, DE, FR, IT, and ES markets.
After completing these courses, you will be able to:
Recognize Amazon Attribution's measurement methodology and measurable media channels
Define the metrics available with the Amazon Attribution console
Set up an Amazon Attribution order and implement attribution tags
Generate reports and assess campaign performance