Amazon Ads Certifications

Prove your Amazon Ads expertise by getting certified. You'll earn an Amazon Ads digital badge by passing a certification assessment, which showcases your proficiency in Amazon Ads products and solutions—from sponsored ads to Amazon DSP. Certifications demonstrate to your network that you're a pro at driving results with Amazon Ads.

Amazon Ads Foundations Certification

Amazon Ads Foundations Certification

Activity Type

Beginner

4h 18m

The Amazon Ads Foundations Certification validates your general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include ad planning, creative solutions and tools, ad types and placements, Amazon Ads owned and operated brands, and measurement technologies across the customer shopping journey.

Start learning 

Certifications

Sponsored Ads Certification

Activity Type

Beginner

3h 52m

The Amazon Sponsored Ads Certification validates your proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console.

Start learning 

Sponsored Ads Advanced Certification

Activity Type

Advanced

4h 10m

The Amazon Sponsored Ads Advanced Certification validates your ability to run campaigns at scale efficiently, analyze reporting, and optimize campaigns to improve performance. It's best suited for sellers, agency professionals, and others looking to demonstrate expertise across sponsored ads solutions.

Start learning 

Amazon DSP Certification

Activity Type

Beginner

4h 2m

The Amazon DSP Certification validates your proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. It's best suited for advertisers or agency professionals.

Start learning 

Amazon DSP Advanced Certification

Activity Type

Advanced

4h 32m

The Amazon DSP Advanced Certification validates your proficiency in advanced Amazon Ads programmatic offerings. Topics include bid strategies, conversion tracking, audiences, and more. It's best suited for advertisers or agency professionals who use Amazon DSP.

Start learning 

Video Ads Certification

Activity Type

Beginner

3h 34m

The Amazon Video Ads Certification validates your proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and more. It's best suited for advertising and marketing professionals in planning and strategy roles.

Start learning 

Amazon Marketing Cloud Certification

Activity Type

Intermediate

5h 57m

The Amazon Marketing Cloud (AMC) Certification validates your proficiency using the AMC user interface and ability to leverage event tables to write queries and generate advanced performance reports. This certification is designed for analytics practitioners that can write SQL-based queries. Prior knowledge of SQL is recommended.

Start learning 

Amazon Ads for Retail Certification

Activity Type

Beginner

3h 47m

The Amazon Ads Retail Certification validates your proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, and more. It's best suited for advertising and marketing professionals who manage e-commerce operations and advertising on behalf of Amazon selling partners. If you work exclusively with clients on their advertising campaigns, we recommend skipping to our Amazon Advanced Retail Certification.

Start learning 

Amazon Ads for Retail Advanced Certification

Activity Type

Advanced

4h 50m

The Amazon Ads Advanced Retail Certification validates your proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, and more. It's best designed for advertising and marketing professionals who manage manage e-commerce operations and advertising on behalf of Amazon selling partners.

Start learning 

Campaign Optimization Certification

Activity Type

Advanced

4h 59m

The Amazon Ads Campaign Optimization Advanced Practitioner Certification validates your campaign optimization knowledge. Learners taking this certification should have knowledge of setting up campaigns, including targeting, bidding, and analyze reporting for sponsored ads and Amazon DSP campaigns.

Start learning