ABOUT AMAZON ADS

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Why Amazon Ads?

Available to businesses of all sizes and accessible to marketers of every level of expertise, Amazon Ads can connect you with customers wherever they are and provide the insights to drive results.

Dive deeper into the basics of Amazon Ads

The Amazon Ads advantage

Ready to meet audiences where they shop, read, listen, and watch? Amazon Ads can help you connect with customers in the places they love to be.

Most trusted tech brand

Among consumers in the U.S.1

Named leader in SSP

by The Forrester Wave™2

Industry leader

in delivering effective CTV audience targeting3

Omnichannel
DSP leader

for programmatic media buyers4

300M

Average monthly ad-supported audience reach in the U.S., across Amazon's O&O properties and third-party publishers.5

200M

Average U.S. monthly reach on Streaming TV ads across O&O and beyond.6

130M

Average monthly audience reach with Prime Video ads in the US.7

47%

Average increase in non-Amazon sales for brands that use Amazon display ads and a 23% increase for brands that use sponsored ads8

Solutions

Solutions for your marketing goals

Explore how Amazon Ads helps businesses like yours meet their advertising objectives.

Discover award-winning Amazon Ads campaigns
Reach more customers icon

Reach more customers

Connect with your customers at the right time with messages that matter.

quoteUpUsing multiple ad products really helped us reach both potential customers and existing customers. In particular, we recommend combining ad products if you’re looking to reach new customers.

Case study

How MYTREX uses Amazon Ads to reach new customers

Build brand awareness icon

Build brand awareness

Capture attention using our unparalleled insights and innovative ad formats.

quoteUpYou’ve got to be selling on Amazon. And you need to start by using Amazon Ads to help get you out of the wilderness. You can use the ads to help build yourself in your product category.

Case study

Loftie drives brand discovery and sales with sponsored ads

quoteUpThrough [Amazon Ads] campaigns... we’ve been able to increase our visibility and establish ourselves as a trusted and reputable brand anywhere customers spend their time.

Case study

Sponsored ads help Frontida Health’s brand growth

Increase sales icon

Increase sales

Utilize insights that drive results with customers, on Amazon or wherever they spend time.

quoteUpSponsored Display has loads of placements across Amazon. This gives you the opportunity to increase your visibility to shoppers.

Case study

Bagail uses Sponsored Display to help customers discover their Brand Store

Increase traffic icon

Increase traffic

Maximize customer engagement on your website or Brand Store.

Unlock your advertising potential

Find your path to advertising success with Amazon Ads.

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Ad products you can trust

Our products can help you reach shoppers at key moments with engaging campaigns for businesses of any size and budget.

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Solutions tailored to your industry

Learn how our solutions can help you craft marketing strategies specific to your industry.

Take the first step

Get started by answering a few simple questions and get tailored recommendations designed exclusively for your business needs.

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FAQs

What is Amazon Ads?

Amazon Ads offers a range of products and solutions that can help businesses achieve their advertising goals. With our insights, reach, and premium entertainment properties, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

Who can use Amazon Ads?

Amazon Ads products and solutions are available for registered sellers, product and book vendors, Kindle Direct Publishing authors, app developers, and agencies. Please refer to our products for eligibility criteria.

How do I get started with Amazon Ads?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

How much does it cost to use Amazon Ads?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (US).
  • You can create a Brand Store for free.

Sources:

1 Amazon internal, Axios Harris Poll, 2023, US.
2 The Forrester Wave™: Sell-Side Platforms, Q4 2024,WW
3 Advertiser Perceptions CTV Landscape, 1H'23, WW
4 Omnichannel Demand-Side Platforms, Q3'23
5 Amazon internal data, 12/30/2024-1/28/2025, U.S. Unduplicated monthly audience reach across the Amazon store, Prime Video, Twitch, Fire TV Channels, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Fire TV, Amazon Fresh, Amazon Go, Whole Foods Market, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory.
6 Amazon internal data, Dec 2024, U.S. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory
7 Amazon internal data, Feb - Dec 2024, US.
8 Amazon Ads third-party incremental reach analysis, Jan-Dec 2023