ABOUT AMAZON ADS

Grow your business with our advertising products, first-party insights, expansive reach, and holistic measurement solutions.

Why Amazon Ads?

Available to businesses of all sizes and accessible to marketers of every level of expertise, Amazon Ads can connect you with customers wherever they are and provide the insights to drive results.

The Amazon Ads advantage

Ready to meet audiences where they shop, read, listen, and watch? Amazon Ads can help you connect with customers in the places they love to be.

Most trusted tech brand

Among consumers in the U.S.1

Named leader in SSP

by The Forrester Wave™2

Industry leader

in delivering effective CTV audience targeting3

Omnichannel
DSP leader

for programmatic media buyers4

300M

Average monthly ad-supported audience reach in the U.S., across Amazon's O&O properties and third-party publishers.5

200M

Average U.S. monthly reach on Streaming TV ads across O&O and beyond.6

130M

Average monthly audience reach with Prime Video ads in the US.7

47%

Average increase in non-Amazon sales for brands that use Amazon display ads and a 23% increase for brands that use sponsored ads8

Solutions

Solutions for your marketing goals

Explore how Amazon Ads helps businesses like yours meet their advertising objectives.

Take the first step

Get started by answering a few simple questions and get tailored recommendations designed exclusively for your business needs.

FAQs

What is Amazon Ads?

Amazon Ads offers a range of products and solutions that can help businesses achieve their advertising goals. With our insights, reach, and premium entertainment properties, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

Who can use Amazon Ads?

Amazon Ads products and solutions are available for registered sellers, product and book vendors, Kindle Direct Publishing authors, app developers, and agencies. Please refer to our products for eligibility criteria.

How do I get started with Amazon Ads?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

How much does it cost to use Amazon Ads?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (US).
  • You can create a Brand Store for free.

Sources:

1 Amazon internal, Axios Harris Poll, 2023, US.
2 The Forrester Wave™: Sell-Side Platforms, Q4 2024,WW
3 Advertiser Perceptions CTV Landscape, 1H'23, WW
4 Omnichannel Demand-Side Platforms, Q3'23
5 Amazon internal data, 12/30/2024-1/28/2025, U.S. Unduplicated monthly audience reach across the Amazon store, Prime Video, Twitch, Fire TV Channels, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Fire TV, Amazon Fresh, Amazon Go, Whole Foods Market, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory.
6 Amazon internal data, Dec 2024, U.S. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory
7 Amazon internal data, Feb - Dec 2024, US.

8 Amazon Ads third-party incremental reach analysis, Ja
n-Dec 2023