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Available to businesses of all sizes and accessible to marketers of every level of expertise, Amazon Ads can connect you with customers wherever they are and provide the insights to drive results.
Ready to meet audiences where they shop, read, listen, and watch? Amazon Ads can help you connect with customers in the places they love to be.
Among consumers in the U.S.1
by The Forrester Wave™2
in delivering effective CTV audience targeting3
for programmatic media buyers4
Average monthly ad-supported audience reach in the U.S., across Amazon's O&O properties and third-party publishers.5
Average U.S. monthly reach on Streaming TV ads across O&O and beyond.6
Average monthly audience reach with Prime Video ads in the US.7
Average increase in non-Amazon sales for brands that use Amazon display ads and a 23% increase for brands that use sponsored ads8
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Amazon Ads offers a range of products and solutions that can help businesses achieve their advertising goals. With our insights, reach, and premium entertainment properties, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.
Amazon Ads products and solutions are available for registered sellers, product and book vendors, Kindle Direct Publishing authors, app developers, and agencies. Please refer to our products for eligibility criteria.
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Stores, visit the Register page and choose one of the options to enroll.
Display ads, video ads, and ads run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.
Sources:
1 Amazon internal, Axios Harris Poll, 2023, US.
2 The Forrester Wave™: Sell-Side Platforms, Q4 2024,WW
3 Advertiser Perceptions CTV Landscape, 1H'23, WW
4 Omnichannel Demand-Side Platforms, Q3'23
5 Amazon internal data, 12/30/2024-1/28/2025, U.S. Unduplicated monthly audience reach across the Amazon store, Prime Video, Twitch, Fire TV Channels, IMDb, Amazon Music, Wondery, Alexa, Fire tablet, Fire TV, Amazon Fresh, Amazon Go, Whole Foods Market, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory.
6 Amazon internal data, Dec 2024, U.S. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges. Applies a multiplier for individuals per household to all inventory
7 Amazon internal data, Feb - Dec 2024, US.
8 Amazon Ads third-party incremental reach analysis, Jan-Dec 2023